Campaign Manager

Challenge

Trafilea manages more than $30M in quarterly ad spend across Meta, TikTok, and YouTube, for several D2C brands and dozens of audience segments. Coordinating that volume forced the acquisition, creative, and retention teams to lean on the data team for every decision. That created friction, delays, and inconsistent criteria across campaigns.

Solution

Promtior built a conversational AI interface with an agent-based architecture that acts as a virtual Campaign Manager. Integrated with Trafilea's data lake, it processes marketing data, generates reports and insights in real time, and helps optimize campaigns across platforms. Trafilea tripled the campaigns it manages and raised operational capacity and revenue growth.

Added value

Marketing teams act as their own data analysts. They decide on campaigns, audiences, and budget in real time, without waiting on technical teams.